Branding Audit

A fun and eye-opening question and answer session discussing your business' look, feel, and creative requirements.


What we do

In this phase of our relationship, we meet with our clients to discuss their overall brand, social media accounts, and technology for their business. In this consultative 2-3 hour session we look into the what, how, and why of your brand. We obtain and review all creative collateral, including your business cards, menus, brochures, survey cards, and whatever else you may have that has your logo on it. We evaluate your overall collateral, and provide insight on what improvements need to be made. 

After understanding where your brand stands, we work with you to rebuild your brand or expand it. The branding audit will remain just an audit, whereas you may choose that the next thing won't be us just diving into web development, but rather a brand building and rebranding effort.

 

After the conclusion of the branding audit, we subject all of your social media accounts to our crack shot social media auditors. A social media audit is a series of steps taken to evaluate and optimize your social media profiles and strategies. Performing a social media audit can help your business stay on top of your online presence. A social media audit consists of studying social media profiles, content and posts, posting times, and audience engagement for strengths and weaknesses.

The goal of this audit is to gather the data that will give you benchmarks, and from there, you’ll have insight on how you can help you optimize your return on investment, and improve performance on your social media accounts. These insights can help you build a better content strategy that connects deeply with your target market.

We obtain all of the log-ins and passwords, website hosting and log-in information, domain registrars, other CRM and log-in software, and other third-party information from you, and store them in a safe and secure location.

Each social media account, and social media content, are analyzed in the following categories and sections on a weekly or monthly time frame:

Facebook 

  • Followers
  • Likes
  • Reach
    • Organic
    • Paid
  • Page Views
    • Where your page is being viewed
  • Page Previews
    • Where your page is being previewed
  • Actions on Page
    • Get Directions Clicks
    • Website Clicks
    • Phone Number Clicks
  • Posts
    • Post Types
      • Average Reach
      • Average Engagement
  • Local (Demographics)
    • Age
    • Gender
    • Location

Twitter 

  • Home
    • Tweets 
    • Impressions 
    • Profile Visits 
    • Mentions
    • Followers
  • Tweets
    • Impressions
    • Engagements 
    • Engagement Rate
  • Audiences 
    • Gender 
    • Age 
    • Interests

Instagram 

  • Followers
  • Impressions
  • Reach
  • Profile Views
  • Website Clicks
  • Call Clicks
  • Get Direction Clicks
  • Followers (Demographics)
    • Age
    • Gender
    • Location

From the data collected, a well-formatted 3-5 page report, in a PDF format, with the all of the account log-in information, social media analysis, findings, content suggestions, and hashtags. The report will outline the problems faced by the social media accounts, and solutions of what can be done to solve these problems. We will discuss the social media analytics reports with you, and outline social media strategies to help increase and maintain client engagement and interaction with your business. Our clients find this report particulary useful in their day-to-day business.


How we do it

Phase 1  Initial Meeting

  • Conduct consultive session with client
  • Obtain creative collateral

Phase 2 Homework

  • Examine client's creative collateral 
  • Conduct branding audit
  • Obtain social media account log-in information 
  • Conduct social media audit 
  • Compose detailed reports for client

Phase 3 Follow-Up Meeting

  • Conduct consultive session with client
  • Discuss branding and social media audit reports to client


Why choose Joey

Can you determine the net effect of your efforts to advertise to the world? What did it all do for you? Our insight can show you your stance in your market and recommend good paths to take, based on our knowledgebase and the experience of other clients. You stand to benefit from each client we take in, and we are the fastest growing marketing firm in the area.


Our philosophy

Don't get sidetracked. Many business owners have the problem of "forest for the trees" mentality. All markets are forever in fluid change, including your own. You have to stay in flux as well, by updating your big picture of you business regularly. You need an outside observer that's on your side.

Requirements

Social media analysis of social media accounts on other platforms are available upon request. 

Let Us Help Your Business Thrive .

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